We are professionals in pool construction, refurbishments and maintenance.

As a licensed contractor, we also do pool inspections for home purchases and any other needs. Specializing in a wide range of commercial, residential and public projects and services.


Some Of Our Recent Projects

Oasis in Olinda


When we were called to refurbish this pool there were multiple challenges to work around including regrading land in order to build a stronger retaining wall system.

In the process this pool became more easily accessible to the owners.

A vanishing edge feature as well as custom stamped rock work not only beautified the exterior of this property, but made a more resilient material for the owner to enjoy for many years to come.

Waterfalls in Kihei


This preexisting pool was in need of a refurbishment as well as minimizing street noise on the other side of the property.
With very limited space, we built a custom 8′ rock wall with multiple waterfalls to create a natural and relaxing pool experience.

We created a beautiful, tropical pool area that blends beautifully with Maui’s unique surroundings.

Natural Features in Kula


This homeowner wanted to add a tranquil and realistic looking Koi Pond to wake up to each morning.

Using stamped and painted concrete, we created an 18,000 gallon space that cantilevered under the back lanai creating a more unique experience.

It also included a natural looking waterfall that look identical with other waterfalls throughout the island.

About Us

Pure Image Pools was founded in
1990 by Pierre and Cari Coetzee in Maui, Hawaii. What began as a service business grew into repair work, complete pool and spa refurbishment, construction and pump room design/maintenance. We are a leader in pool solar as well as salt system installation with over 30 years experience Pure Image pools have been serving Maui with an A+ rating with the Better Business Bureau.


• Weekly or as desired maintenance
• Chemical balancing
• Repair and refurbishment
• Specialized rock work
• Waterfall and water feature construction
• Pool and spa construction
• Tile cleanup utilizing glass bead-blast system
• Complete pump room renovations and electronic control
• Deck Resurfacing
• Pool Solar For Heating


Ben Laird
(808) 757-8093

Tell us about your project ideas. Whether you’ve got a big idea or need some inspiration with a building project, we are here to provide you excellent pool service. From concept to creation and service, let us inspire you, Aloha.